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Data Visualization: Representing Information on Modern Web by Swizec Teller, Ændrew Rininsland, Simon Timms, Andy Kirk

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Chapter 1. The Context of Data Visualization

This opening chapter provides an introduction to the subject of data visualization and the intention behind this book.

We start things off with some context about the subject. This will briefly explain why there is such an appetite for data visualization and why it is so relevant in the modern age against the backdrop of enhanced technology, increasing capture and availability of data, and the desire for innovative forms of communication.

After this introduction, we then look at the theoretical basis of data visualization, specifically the importance of understanding visual perception. To help establish a term of reference for the rest of the book, we'll then consider a proposed definition for this subject. ...

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