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Data Visualization: Representing Information on Modern Web by Swizec Teller, Ændrew Rininsland, Simon Timms, Andy Kirk

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The visualization anatomy – data presentation

The presentation of data involves thinking about pretty much every other design feature that might be included in our visualization. Here, we are determining the following:

  • The use of color
  • The potential of interactive features
  • The explanatory annotation
  • The architecture and arrangement

The decisions we make about these layers should be focused on delivering extra meaning, intuitiveness, and depth of insight to our readers or users.

One of the key concepts throughout our judgment of presentation-related design options is to seek to make the visible, invisible. In contrast to data representation, where our objective is to make the invisible stories and insights, visible, data presentation features should ...

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