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Data Visualization: Representing Information on Modern Web by Swizec Teller, Ændrew Rininsland, Simon Timms, Andy Kirk

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Understanding your audience (or "trying not to forget about mobile")

Your audience is one of the most critical things to consider when beginning a new data visualization project. This has two parts: the first is from an editorial perspective (what is the audience's background knowledge of this topic? What types of charts will the audience be able to recognize and properly read? How do these charts work within the broader contexts of this story and other work published?), while the second is technological (what platforms and devices will be used to consume this content?).

It's really important to tentatively sketch out any bespoke data visualization before you start writing code, and this can take many forms. On one hand, it never hurts to figure ...

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