Appendix A

Customer Case Studies


This appendix contains several case studies that have been provided by vendors Cloudera and Teradata for use in this book. The goal of these case studies is to highlight the different use cases on why enterprises adopt technologies like Hadoop, AsterData, and more.

Case study 1: Transforming marketing landscape

Company: Cloudera

Customer: Experian Marketing Services

Program: Transforming the Marketing Landscape with Cloudera

Industry: Digital marketing

Business applications: Matching engine for CCIR engine, facilitating a holistic and current view of consumers


• Fifty times performance gains

• Processing 500% more matches per day

• Deployment in<6 months


One of the key enablers ...

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