Data Warehousing in the Age of Big Data

Chapter 11

Data-Driven Architecture for Big Data

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

—Herbert Simon

Introduction

Data is one of the biggest assets of any enterprise, large or small. With the right set of information, you can make business decisions with higher levels of confidence, as you can audit and attribute the data you used for the decision-making process. The complexities of managing data in structured environments have been a challenge that enterprises struggle with, and things will be worse when you look ...