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Data Warehousing in the Age of Big Data by Krish Krishnan

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Chapter 13

Big Data Analytics, Visualization, and Data Scientists

Most people use statistics the way a drunkard uses a lamp post, more for support than illumination.

—Mark Twain

Introduction

The biggest impact of Big Data is the ability to analyze events that have happened within and outside an organization and correlate them to provide near-accurate insights into what drove the outcomes. In the case of corporate data or noncustomer-oriented data, there are details that can be explored using powerful algorithms, business rules, and statistical models, and this data includes text, image, audio, video, and machine data. To create the foundational structure for analytics and visualization of the data, you need to have subject-matter experts who ...

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