Chapter 6. Conclusion
Engineering development velocity is ever increasing, changing the way product teams operate.
Today, product development is a continuous set of joint experiments between product and engineering.
As customers, these joint experiments are part of our daily experience. They are at the heart of how great companies operate their business and the foundation of great engineering teams.
The ultimate benefit for companies adopting experimentation is not only an increase in the speed at which ideas can be iterated, but also the removal of the risk associated with product releases while ensuring the measurement of outcomes.
In this book, we covered the pillars of an experimentation platform, metric creation and frameworks, experimentation best practices, and common pitfalls. To continue on your experimentation journey for building an experimentation-driven culture within your team, we recommend that you explore the published works of the Microsoft and LinkedIn experimentation teams lead by Ron Kohavi and Ya Xu.
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