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Databases for Small Business: Essentials of Database Management, Data Analysis,and Staff Training for Entrepreneurs and Professionals by Anna Manning

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CHAPTER 1

How Data Can Benefit Your Small Business

Collecting and analyzing data is important to your small business because it can improve efficiency and profitability. Data can provide a record of what has been going on—who your customers are, what their demographic is, and what they’ve bought. It can enable you to find trends—for example, your customers’ favorite products. There are hidden patterns in data that are important to your business, such as groups of products that sell together. Data can provide an archive that can be searched.

When those in small businesses find out what an enormous difference their data can make to them they are generally fascinated to find out more. The fact is, for small businesses, data is collected about many ...

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