CHAPTER 3
A Small Law Firm: Case Study
This chapter describes the small law firm case study. The details of its initial stages of development are outlined, together with the employment of growing numbers of staff and the adoption of new technology. Marketing plays a central role in the firm, being fundamental to its growth and success. Databases have the potential to play a key role in its marketing policy and in many other aspects of the business. However, as you’ll see, many tasks of the law firm can be carried out by affordable, easy-to-use, off-the-shelf technological solutions. Marketing is one example where databases are useful for small businesses, as tailored software is prohibitively expensive.
This chapter introduces Jennings-Havard ...
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