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Databases for Small Business: Essentials of Database Management, Data Analysis,and Staff Training for Entrepreneurs and Professionals
book

Databases for Small Business: Essentials of Database Management, Data Analysis,and Staff Training for Entrepreneurs and Professionals

by Anna Manning
November 2015
Intermediate to advanced content levelIntermediate to advanced
336 pages
7h
English
Apress
Content preview from Databases for Small Business: Essentials of Database Management, Data Analysis,and Staff Training for Entrepreneurs and Professionals

CHAPTER 5

Aligning Your Database With the Goals of Your Small Business

In order for small businesses to get the most out of a database, it must be designed with the goals, metrics, and levers of the business in mind. In summary, goals aim to move the business in a given direction, levers are variables that can be changed with the intention of bringing about such a move, and metrics measure the progress of the goals and the levers. This chapter explains these three components in detail.

A useful database is shaped by the goals of the business, with a large proportion of the data consisting of metrics. If a database is designed properly, the queries and reports produced by it will feed directly into the decision-making process of the business, ...

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Publisher Resources

ISBN: 9781484202777Purchase book