Part 1: Entrepreneurship in the Digital Era
1 Digital Entrepreneurship and Ideology: The Emerging Value System for Entrepreneuring in the Digital Era
Abstract
The unstoppable phenomenon of digitization in entrepreneurship is transforming the mindsets of the new generation of entrepreneurs. In this chapter, we explore whether the new entrepreneurial discourses are challenging the taken-for-granted myth of the neoliberal hero. To this end, this chapter acknowledges the theory of ideology to elucidate the value system for entrepreneuring in the digital era. We embarked on a qualitative approach and conducted a content analysis on 800 digital start-up websites across four European entrepreneurial ...
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