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De Gruyter Handbook of Media Economics
book

De Gruyter Handbook of Media Economics

by Ulrike Rohn, M. Bjørn Rimscha, Tim Raats
May 2024
Intermediate to advanced content levelIntermediate to advanced
586 pages
22h 20m
English
De Gruyter
Content preview from De Gruyter Handbook of Media Economics

Mapping the field of media economics

2 Media economics research: Scope, value and significance

Gillian Doyle

Abstract

The study of economics of media has flourished in recent years. Traditionally dominated by socio-political perspectives, academic research into media industries and markets now incorporates a substantial and diverse body of work that draws on the theory, tools and approaches provided by economics, management and political economy. This chapter introduces the reader to media economics as a field of research. It explains how the roots and approaches of economic studies of media are varied and how this has evolved as a distinctive field whose relevance to industry and policy-making, as well as to media scholarship, is ...

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Publisher Resources

ISBN: 9783110793499