Perspectives on media economics methods
5 Media economics research: Accessing and working with official and non-official statistics
Abstract
This chapter describes and reflects on official and non-official statistics as data sources for media economics research. To this end, it outlines and lists different types of data source, their informative value, and their potential limitations. The focus is on industry associations, market research firms, and financial databases as non-official sources and on the peculiarities of data generation and statistical processing by official sources. In addition, a distinction is made between a market and an industry perspective of media economic research, since ...
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