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De Gruyter Handbook of Media Economics
book

De Gruyter Handbook of Media Economics

by Ulrike Rohn, M. Bjørn Rimscha, Tim Raats
May 2024
Intermediate to advanced content levelIntermediate to advanced
586 pages
22h 20m
English
De Gruyter
Content preview from De Gruyter Handbook of Media Economics

Perspectives on media economics methods

5 Media economics research: Accessing and working with official and non-official statistics

Denise Voci
Pamela Nölleke-Przybylski

Abstract

This chapter describes and reflects on official and non-official statistics as data sources for media economics research. To this end, it outlines and lists different types of data source, their informative value, and their potential limitations. The focus is on industry associations, market research firms, and financial databases as non-official sources and on the peculiarities of data generation and statistical processing by official sources. In addition, a distinction is made between a market and an industry perspective of media economic research, since ...

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Publisher Resources

ISBN: 9783110793499