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De Gruyter Handbook of Media Economics
book

De Gruyter Handbook of Media Economics

by Ulrike Rohn, M. Bjørn Rimscha, Tim Raats
May 2024
Intermediate to advanced content levelIntermediate to advanced
586 pages
22h 20m
English
De Gruyter
Content preview from De Gruyter Handbook of Media Economics

Industry-level Trends in Media Economics

21 Clusters in media industries: What is their added value?

Marlen Komorowski
Sari Virta

Abstract

Media clusters can be defined as agglomerations of media industry-related activities within a certain location that bring competitive advantages. Media cluster theory links research on media industries to economic geography. In economic geography the focus lies on the location of economic activities and theory of the emergence of agglomerations of companies. We can find media clusters around the world, including examples such as Hollywood, Soho in London, and Dubai Media City. These examples show that media clustering can take various forms and sizes and can create unique added value for media ...

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Publisher Resources

ISBN: 9783110793499