Dead Fish Don't Swim Upstream

CHAPTER 4

Resources and Foundation Building

Recruit Your Very Own Advisory Board

The Premise

Whether you are a new venture or an established business, access to intuitive independent advice will always increase your chances to succeed. That’s where an Advisory Board comes into play.

Conventional Thinking

You shouldn’t have to build or grow your business by yourself when there is so much entrepreneurial, management, operational, marketing, and sales talent to take advantage of. Create an Advisory Board.

Traditionally, you would look at surrounding yourself with a bunch of “wise owls.” These so-called advisers are typically experienced businesspeople who can share their extensive knowledge and experience with you. However, in too many instances, ...