Dead Fish Don't Swim Upstream

CHAPTER 6

You Need to Learn to Deal With All Sorts of People

Doing Business With People You Dislike

The Premise

Sometimes you need to do business with people you may detest.

Conventional Thinking

We are taught that customers are “gold,” and to treat each and every client as if they were the only ones on earth and critical to the survival and success of your business. This is what becomes ingrained in us and is repeated in the majority of “how to” business books. In fact, there are entire publications and sites expounding this doctrine. It becomes your mantra.

However, it is a half-truth. Yes, clients are important. They are the lifeblood of your business. That’s a fact. But, how about if they are arrogant, disrespectful, or abusive to you or ...