CHAPTER 8

Marketing and Market Penetration Strategies That Actually Work

All You Really Need to Know About Marketing

The Premise

Marketing is an artform, and you cannot learn art from a textbook.

Conventional Thinking

Here’s what is generally taught regarding marketing.

1. Marketing is the development of a strategy by which you build awareness of your product or service.

2. Your Marketing Strategy is your gameplan for delivering your marketing messages.

3. Branding is part of the marketing process. It makes your company memorable to your prospective and existing clients.

4. Your logo and tagline define and sell your brand.

5. Advertising is the mouthpiece of marketing.

6. Promotion is how you reach out to your clients and buyers.

7. Your Mission ...

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