November 2021
Beginner to intermediate
226 pages
4h 56m
English
Content preview from Dead Fish Don't Swim Upstream
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Branding Goes Way Beyond a Pretty Logo
Brand Your Business and Yourself to Intentionally Disrupt
The Premise
Believe in “Rebel Branding’.” Break the rules, destroy what is not working, shock and disrupt the norm, and come out a winner. Be that renegade people talk about.
Conventional Thinking
“It is through disobedience that progress is made, and through rebellion” (Oscar Wide). In business, this applies to marketing in general, and branding in particular.
Standing alone means standing apart, and that is a good thing. You get noticed. People like rebels, perhaps, quite possibly, they would like to be one, but cannot or will not take the risk. It’s out of their comfort zone, but they envision you, the renegade, as a winner. In their ...