November 2021
Beginner to intermediate
226 pages
4h 56m
English
Content preview from Dead Fish Don't Swim Upstream
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Getting Out With Money in Your Jeans
Build It to Sell It
The Premise
Build your business with the specific goal of selling it. That requires special attention to what areas you need to focus on as you start, grow, and operate your enterprise.
Conventional Thinking
We tend to think that the businesses we create are “forever,” and it seems all the excitement, roadblocks, sweat equity, and challenges we endure in the process are meant to be critical fabrics interwoven into the venture that we, alone, brought to fruition. This business owes you longevity, right?
Well, get over it. The average life span of a business, according to a McKinsey study, is less than 18 years, down from 68 years in 1958. Other reports state that ...