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Dealing With the Tough Stuff by Margot Fraser, Lisa Lorimer

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4 Remembering to trust yourself

We love to hear stories from entrepreneurs who went against the grain. It’s great to learn about the hero’s journey, replete with overcoming all the odds. Rather than listening to conventional wisdom, these entrepreneurs trusted their instincts and believed their vision of what was possible. They found an innovative niche, explored fresh ways of connecting with their customers, and figured out how to stay ahead of the curve. During those early times of idealism and excitement, most entrepreneurs did everything themselves. They made the sales calls, developed the products, provided the services, wrote the checks, answered the phone, and swept the floor. This is an important part of the life cycle of a business. ...

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