5 Wrestling with Goliath

We use “Goliath” as shorthand for the things we face in business that seem overwhelming and impossible. We may feel like no matter what size our companies become, someone or something is always bigger. Perhaps a key employee who provides a knowledge base you don’t have threatens to quit or a big customer says she’ll drop your services unless you drop your price (even when you have grown your business to accommodate her company and it represents 30 percent of your volume). This is the chapter about those big things that wake you up in the middle of the night. You lie in bed worried about your family and how to provide for them, the eighty or so other families who count on your company for their livable wages and health ...

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