IntroductionTelling the truth about values-based business

The tough stuff is normal. If you are running a company and feel stressed and overwhelmed, you are not alone. Staying committed to your mission, making a profit, growing your business to fit the marketplace, dealing with trends that are out of your control, learning how to deal with the “big guys,” and playing the role of CEO are all difficult balls to juggle. There is no magic wand to make it all better. But when other entrepreneurs tell their stories about how they managed, when they share tips and practical wisdom, it can help enormously. The impetus for this book came when we (Lisa and Margot) were both invited to speak to a group of new entrepreneurs at a green business event. We ...

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