15. I Want It, and I Want It NOW! The Immediate Gratification Bias

Patience doesn’t always help, but impatience never does.


Sheri Weiner grew up in relative affluence. She got a car when she turned 16. Her dad gave her a credit card for her 17th birthday. Her folks paid her college tuition and sent her a check each month to cover her additional college expenses. Sheri never really grasped concepts such as budgets, saving money, or delaying immediate gratification. When she saw something she wanted, she bought it.

Sheri is now 25. She has a full-time job, a nicely furnished apartment, a well-stocked wardrobe closet, and a huge stack of bills. A week doesn’t go by that she doesn’t get a call from one of her creditors asking for money. ...

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