Skip to Main Content
Decide and Conquer: The Ultimate Guide for Improving Your Decision Making, Second Edition
book

Decide and Conquer: The Ultimate Guide for Improving Your Decision Making, Second Edition

by Stephen P. Robbins
October 2014
Intermediate to advanced content levelIntermediate to advanced
224 pages
4h 10m
English
Pearson
Content preview from Decide and Conquer: The Ultimate Guide for Improving Your Decision Making, Second Edition

36. You Can Have Too Much of a Good Thing

Who the heck needs 31 flavors of ice cream?

—S. Robbins

Consider the following study conducted at an upscale California grocery store.1 Over the course of two 5-hour periods, consumers were offered samples of exotic jams. One display had 24 flavors from which to sample; the other only 6. Customers were allowed to taste as many jams as they wanted. The study was meant to see how many flavors customers would sample, whether the number of samples would influence future purchases of the jams, and how satisfied the customers were who later purchased one or more of the jams.

Here’s what the study found. First, the average person who stopped by the displays—both the one with 24 varieties and the one with 6—sampled ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Guide to Decision Making: Getting it More Right than Wrong

Guide to Decision Making: Getting it More Right than Wrong

Helga Drummond

Publisher Resources

ISBN: 9780133966862Purchase book