DECIDE & CONQUER
1. See, for instance, E. F. Fama, “Random Walks in Stock Market
Prices,” Financial Analysts Journal (September–October 1965), pp.
2. B. Fischhoff and P. Slovic, “A Little Learning . . .: Conﬁdence in
Multicue Judgment Tasks,” in Attention and Performance, vol. 8, ed. R.
Nicherson (New Jersey: Erlbaum, 1980).
3. See, for example, N. Friedland, “Games of Luck and Games of
Chance: The Effects of Luck-versus-Chance-Orientation on
Gambling Decisions,” Journal of Behavioral Decision Making
(September 1998), pp. 161–179; and M. H. Guindon and F. J. Hanna,
“Coincidence, Happenstance, Serendipity, Fate, or the Hand of God:
Case Studies in Synchronicity,” Career Development Quarterly
(December 2001), pp. 195–208.
4. See , for instance, A. James and A. Wells, “Death Beliefs,
Superstitious Beliefs and Health Anxiety,” British Journal of Clinical
Psychology (March 2002), pp. 43–53.
5. J. L. Bleak and C. M. Frederick, “Superstitious Behavior in Sport:
Levels of Effectiveness and Determinants of Use in Three Collegiate
Sports,” Journal of Sport Behavior (March 1998), pp. 1–15.
1. See, for instance, H. Arkes and C. Blumer, “The Psychology of Sunk
Costs,” Organizational Behavior and Human Decision Processes
(February 1985), pp. 124–40; and R.L. Leahy, “Sunk Costs and
Resistance to Change,” Journal of Cognitive Psychology (Winter
2000), pp. 355–371.
2. H. Arkes and C. Blumer, “The Psychology of Sunk Costs.”