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Decision Based Design: Introduction
1.1 Is Design a Decision?
Look at the nearest synthetic product around you. Who built it and why?
What needs does it satisfy? Why was a particular material chosen? Why is
the shape of the product the way it is? What could be done to improve the
product? As you ask yourself these questions repeatedly you will realize
that at least two (decision-making) entities were involved at some point in
time that caused the product to exist: the manufacturer who made the prod-
uct and the end user who purchased the product (which could be you). The
end user had a desire for the functionalities of the product and believ ...