Prologue

The excitement around the boardroom was palpable as department heads streamed in with a shared sense of both victory and optimism. There were plenty of smiles to go around, and warm handshakes and hot coffee were the order of the day. As they slowly settled into their chairs, they chatted about how the firm’s stock price had responded favorably to the change in strategy over the last three quarters.

The fortunes of the firm had indeed made an impressive turnaround since the previous vice president of marketing had left. Rumors were that he was judiciously let go because the firm’s flagship brand in the marketplace had been steadily slipping and losing share to private labels. The vice president of human resources had launched an aggressive ...

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