Chapter 8
Operationalization
Operationalizing Decision Equity: The Importance of Flowprinting
One of the most common challenges associated with the operationalization of decision equity pertains to what statisticians refer to as “model misspecification.” Here is an easy example to illustrate the point. Let us think of two cardiologists, each of whom has very favorable perceptions of drug A—a statin used to lower cholesterol among patients. When the pharmaceutical company approached these physicians through a survey, they each reported very favorable perceptions of drug A, the company’s sales force, as well as the company itself. However, the scripting data found very different scripting levels between these two cardiologists. ...
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