Decision Making For Dummies

Chapter 7

Understanding Intuitive Decision-Making

In This Chapter

Demystifying intuition

Identifying your intuitive strengths

Increasing the chance of accurate interpretation

Understanding how your intuition makes decisions

Learning what to trust

I doubt that any other combination of words in the English language conjures up such mixed responses as pairing intuition with decision-making. Why? Because humans tend to think that concrete, practical thinking is more reliable than intuitive decision-making. Yet most decisions — some estimates indicate more than 90 percent — are made using intuition. In other words, a lot of decisions are being made via automatic, innate processes that you and I aren’t aware of.

So what creates the gap between what you see as reliable decision-making processes and what you actually rely on day-to-day? Confusion and misinformation about intuition. In this chapter, I show you a different way of viewing intuition so that you can better balance rational thinking ...