Decision Support, Analytics, and Business Intelligence, Third Edition

CHAPTER 8

Identifying Decision Support Opportunities

Once a manager concludes it is possible to gain significant benefits, or even a competitive advantage, from building an innovative decision support capability, then it is important to initiate a systematic search process. A search can identify opportunities, significant decision process problems, and decision-maker needs. As part of a search, conducting systematic decision process audits, working with consultants, and having brainstorming sessions can identify opportunities for decision support. In addition to search and investigation, some creativity and forward thinking are important in identifying opportunities and potentially “future proof” your decision support efforts to ensure they at ...