Decision Support Basics

Chapter 4

Decision Support Benefits and Trade-offs

Many companies have isolated decision support capabilities that are hard to use or hard to access when needed. For example, a data mart may exist for accessing customer data, a project management system may exist for tracking large-scale projects, and a spreadsheet tool helps in a specific business decision process. Managers have extensive technology possibilities and are experiencing information overload. Creating more information sources is not our goal. Managers need improved and better integrated decision support systems (DSS). Potentially, innovative decision support systems can yield competitive advantage for an organization or at least help maintain an organization’s competitive position. ...