Book description
Decision Trees for Analytics Using SAS Enterprise Miner is the most comprehensive treatment of decision tree theory, use, and applications available in one easy-to-access place. This book illustrates the application and operation of decision trees in business intelligence, data mining, business analytics, prediction, and knowledge discovery. It explains in detail the use of decision trees as a data mining technique and how this technique complements and supplements data mining approaches such as regression, as well as other business intelligence applications that incorporate tabular reports, OLAP, or multidimensional cubes.
An expanded and enhanced release of Decision Trees for Business Intelligence and Data Mining Using SAS Enterprise Miner, this book adds up-to-date treatments of boosting and high-performance forest approaches and rule induction. There is a dedicated section on the most recent findings related to bias reduction in variable selection. It provides an exhaustive treatment of the end-to-end process of decision tree construction and the respective considerations and algorithms, and it includes discussions of key issues in decision tree practice.
Analysts who have an introductory understanding of data mining and who are looking for a more advanced, in-depth look at the theory and methods of a decision tree approach to business intelligence and data mining will benefit from this book.
This book is part of the SAS Press program.
Table of contents
- Preface
- About This Book
- About These Authors
- Acknowledgments
- Chapter 1: Decision Trees—What Are They?
-
Chapter 2: Descriptive, Predictive, and Explanatory Analyses
- Introduction
- The Importance of Showing Context
- A Classic Study and Illustration of the Need to Understand Context
- The Effect of Context
- How Do Misleading Results Appear?
- The Role of Validation and Statistics in Growing Decision Trees
- The Application of Statistical Knowledge to Growing Decision Trees
- Validation to Determine Tree Size and Quality
- Pruning
- Machine Learning, Rule Induction, and Statistical Decision Trees
- A Review of the Major Features of Decision Trees
- A Brief Review of the SAS Enterprise Miner ARBORETUM Procedure
-
Chapter 3: The Mechanics of Decision Tree Construction
- The Basics of Decision Trees
- Step 1—Preprocess the Data for the Decision Tree Growing Engine
- Step 2—Set the Input and Target Modeling Characteristics
- Step 3—Select the Decision Tree Growth Parameters
- Step 4—Cluster and Process Each Branch-Forming Input Field
- Step 5—Select the Candidate Decision Tree Branches
- Step 6—Complete the Form and Content of the Final Decision Tree
- Switching Targets
- Chapter 4: Business Intelligence and Decision Trees
- Chapter 5: Theoretical Issues in the Decision Tree Growing Process
- Chapter 6: The Integration of Decision Trees with Other Data Mining Approaches
- Glossary
- References
- Index
Product information
- Title: Decision Trees for Analytics Using SAS Enterprise Miner
- Author(s):
- Release date: July 2013
- Publisher(s): SAS Institute
- ISBN: 9781629591001
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