Book description
Discover how to survive and thrive in an increasingly digital world
Digital strategy should consist of more than just updating your business’ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm.
In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You’ll discover how to:
- Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees
- Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing
- Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results
Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.
Table of contents
- Cover
- Title Page
- Introduction
- Part I: Digital Strategy
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Part II: Digital Culture and Modern Work
- Chapter 2: Elissa Fink: How to Charge a Brand with Culture
- Chapter 3: Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable
- Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks
- Chapter 5: Florian Ramseger: The Future of the Digital Society
- Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work
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Part III: Data Democracy and Analytics
- Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset
- Chapter 8: Jordan Morrow: Bringing Data Literacy to the World
- Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions
- Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization
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Part IV: Big Data Processing and Cloud Computing
- Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy
- Chapter 12: Dr. Henna A. Karna: Racing to Last Place —The Criticality of an End-to-End Data Strategy
- Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business
- Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-Gen Analytics
- Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector
- Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle
- Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey
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Part V: Artificial Intelligence
- Chapter 18: Bora Beran: Vast Amounts of Data Are Key for AI and Automation
- Chapter 19: Andreas Kopp: Responsible AI in Practice
- Chapter 20: Cameron Turner: Understanding the Future with Explainable AI
- Chapter 21: Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is
- Chapter 22: Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy
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Part VI: Process Automation, Blockchain, and the Internet of Things (IoT)
- Chapter 23: Derek Roos: Fully Leveraging Your Human Capital
- Chapter 24: André Rabold: How Digital Culture and IoT Disrupt Our Future
- Chapter 25: Ian Choo: The Distributed Ledger Revolution
- Chapter 26: Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy
- Chapter 27: Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Today's Business
- Appendix: Reciprocity: Answering Some of My Own Questions
- Index
- Copyright
- Dedication
- About the Author
- Acknowledgments
- Foreword by Bernard Marr
- End User License Agreement
Product information
- Title: Decisively Digital
- Author(s):
- Release date: July 2021
- Publisher(s): Wiley
- ISBN: 9781119737285
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