Decisively Digital

Chapter 16Christy Marble: Connecting the Dots Across the Customer Lifecycle

Christy Marble, chief marketing officer, Pantheon

Source: Christy Marble

 

Christy is a seasoned global SaaS growth marketing expert and currently chief marketing officer of Pantheon, a leader in the WebOps¹ space. She has overseen successful digital, martech,² and go-to-market transformations; product, ecommerce, and ecosystem launches; acquisitions and integrations; successful rebranding; market expansion; and multibillion-dollar brand and portfolio growth over the course of more than 30 years in marketing. When she was CMO of SAP Concur, Christy's B2B marketing teams led rapid channel, vertical, and international market expansion, growing the pipeline from $200 million to beyond $1 billion. As CMO of Visier, as a business-to-business marketing executive at Vertafore, E-centives, and Claritas, and as a consumer marketing executive at Sallie Mae, she has led successful SaaS product commercialization and go-to-market strategies, corporate and consumer brand launches, customer segmentation, and digital marketing programs. Christy is a global advisory board member of the Sales & Marketing Strategy Institute (SAMS) and an advisor to Fenix Commerce. She holds an MBA from the Anderson School of Management at UCLA, a CMO Program certificate from the Kellogg School at Northwestern University, and a BA in ...