Decoding the Interface
How the Autopilot Perceives Touchpoints
Let’s have a look at the following example to illustrate how powerful perception is and how it influences our decisions. Looking at Figure 3.1, which of the three women appears most attractive to men? And why?
About 70 per cent of all male respondents choose B (irrespective of the order in which the photos appear). But where does this dominant preference come from? What is the difference between the photos? The reason lies in the relationship between hips and waist size. All over the world, the most ‘valued’ ratio is 0.67. The further the ratio moves from this ideal, the less attractive it appears to men (A = 0.8 / C = 0.9). This shows the ability of the perceptual system to detect even the smallest differences and ...