March 2014
Beginner
224 pages
5h 9m
English
Content preview from Decoding the New Consumer Mind: How and Why We Shop and BuyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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5
The Real Deal
Today's consumers are defensive and distrustful. They're disengaging from relationships with brands because those relationships lack the foundational ingredient of trust. Previous generations of marketers had it easier: their job was to maintain a trust that was assumed. For all the reasons covered in Part One of this book, today the consumer fallback position is distrust. Today, marketers are working from a deficit.
“They're just trying to sell me things” is what I typically hear from consumers who are concerned about retailer tactics. The implication is that retailers are employing trickery or manipulation that tilts the scales away from a fair and equitable exchange of money for wanted products. It's a protective mentality ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.