March 2014
Beginner
224 pages
5h 9m
English
Content preview from Decoding the New Consumer Mind: How and Why We Shop and BuyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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6
Involvement
In olden times (say, ten years ago) a company would make a great product, set a tempting price, tell the people most likely to be interested all about it, and sell the product. It was so simple back then. Control over nearly every aspect of the transaction was in the hands of the company—except for the decision to buy. Consumers sat back and let the experts do the driving. If the offer came together in a way that pleased them, they purchased.
Today, people are willing to be involved in every aspect of that process—from what's made, to how it's produced, to where it's sold. They are willing to engage in promoting and even selling it themselves. Many even insist on this level of involvement.
NEW-SCHOOL MARKETING
This shift is occurring ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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