CHAPTER 6

A Business Plan is Required for Entrepreneurial Success

To succeed, planning alone is insufficient. One must improvise as well.

—Isaac Asimov, Foundation

Planning is an unnatural process; it is much more fun to do something. The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression.

—Sir John Harvey-Jones

Another long-held vestige of our modern-day business vernacular has been the stubborn notion that a business plan must be constructed to ensure commercial success. In order to get your idea from the hieroglyphics scribbled on a napkin to a thriving enterprise, conventional wisdom dictates that you have to suffer through the formalities of writing ...

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