Preface for Volume Two

Fallacies are not simply crazy ideas. They are usually both plausible and logical—but with something missing.

—Thomas Sowell, Economic Facts and Fallacies

Wrong does not cease to be wrong because the majority share in it.

—Leo Tolstoy, A Confession

In the first volume of Deconstructing Management Maxims, a thorough rationale for debunking several flawed maxims within the management lexicon is put forth for readers inclined to challenge the status quo. To recap, the five brazen and imperfect statements examined in Volume One include: Customer is king; People are our most important asset; Diversity improves performance; Competitive advantage is necessary to compete; and a Business plan is required for entrepreneurial success ...

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