Content preview from Deconstructing Product Design
Carter Bryant, Isaac Larian, and Paula Treantafelles, 2001
- Prize to prepubescents and bane to parents, the Bratz doll has effectively supplanted Barbie as the aspirational image of Western adolescents. The dolls possess large, expressive faces, exotic names, multi-ethnic skin tones, and attire that could be kindly described as flirtatious. Why is it that tweens so favor Bratz dolls over Barbie? Paula Treantafelles comments: “At this age [seven- to twelve-year-olds] they’re very different [than] four- to six-year-olds. They’re about self-expression, self-identity. When Barbie was in her prime, girls were taught to be career women, to be men’s equals. Today, yes, career and education matter, but it’s also ‘express yourself, have ...
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ISBN: 9781592533459