Deconstructing Product Design

Jawbone Wireless Headset

Fuseproject for Aliph, 2006

1. As it becomes increasingly clear that many people will, given the option and in spite of the affront to those around them, choose to be connected to friends and family by mobile phone at all times — working, driving, shopping, urinating — so has the need grown for a hands-free wireless communication device compatible with such activities. The Jawbone is perhaps the first mobile phone headset to acknowledge the inevitable transition from occasionally worn mobile phone accessory to permanently worn fashion accessory, and all the stylish implications that this entails. Yves Béhar, founder of Fuseproject, comments: “We really decided to take out all of the techie stuff, all of the nerdy stuff, ...