November 2009
Beginner
240 pages
9h 8m
English
Content preview from Deconstructing Product Design
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Pencil Sharpener
Raymond Loewy, 1933
- Considered the father of industrial design, Raymond Lowey redesigned everything from Coke bottles to bullet trains. One key to his success was a surprisingly formalized method for balancing the progressiveness of his designs against cultural norms, maximizing prospects for acceptance and commercial success. Raymond Loewy comments: “There seems to be for each individual product (or service, or store, or package, etc.) a critical area at which the consumer’s desire for novelty reaches what I might call the ‘shock-zone.’ At that point the urge to buy reaches a plateau, and sometimes evolves into a resistance to buying. It is a sort of tug of war between attraction to the new and fear of the unfamiliar … ...
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