November 2009
Beginner
240 pages
9h 8m
English
Content preview from Deconstructing Product Design
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Phonosuper SK 4
Hans Gugelot and Dieter Rams for Braun, 1956
- After hitting what one could call a “design block” in creating a new generation of low-cost radiograms, Braun designers Fritz Eichler and Dieter Rams called on Hans Gugelot for assistance. Gugelot, a teacher at the Ulm School of Design (HfG) in Ulm, Germany, brought his functionalist aesthetic and mastery of manufacture to bear on the problem, a collaboration that ultimately produced the SK 4, and a philosophy Rams would articulate in his “Ten Commandments of Design” some years later. Dieter Rams’s First Commandment is particularly apropos: “Design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty just for the sake of it. The essence ...
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