POM Wonderful Bottle

POM Wonderful, 2002

  1. POM Wonderful, the name based on the “Wonderful” variety of pomegranate fruit, has single-handedly created the market for pomegranate juice in the United States. And the POM Wonderful juice bottle has played a significant role in establishing the brand as the premium provider in that market. Launched primarily with celebrity product placements, the brand has maintained its growth momentum with a simple advertising campaign reminiscent of the Absolut Vodka series, which prominently feature the bottle in a variety of playful contexts that highlight its beneficial qualities. The bottle at the time of its launch was unique in size and shape, and this differentiation was rewarded with sales. Fiona Posell ...

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