November 2009
Beginner
240 pages
9h 8m
English
Content preview from Deconstructing Product Design
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Tizio Table Lamp
Richard Sapper, 1971
- “Everyday problems” typically breed “everyday solutions” — the innovation in these cases generally has more to do with recognizing and articulating an unacknowledged problem, than designing and developing a clever solution. Everyday solutions evoke an immediate, “Why didn’t I think of that?” response, because the path from problem to solution is relatively straightforward. On rare occasions, however, an everyday problem is solved in such a novel and nonobvious way that it leaves everyone flummoxed. The question asked isn’t, “Why didn’t I think of that?” rather, “How did anyone think of that?” Such is the case with the Tizio lamp. Richard Sapper comments: “I wanted a work lamp that could be moved by ...
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