Perhaps the most compelling fact about the Cambrian explosion, a seminal event in Earth’s history, was that extant life forms diversified from mostly unicellular organisms into multicellular organisms that came to represent most of the present-day animal kingdom—all at one moment in the fossil record 541 million years ago. In the last several years, digital experiences and content management are in the midst of another Cambrian explosion—not in life forms, but in form factors.
In the present day, users are presented with a fast-growing buffet of options to interact with organizations. A typical ...