Chapter 7. Clustering Customer Profiles

One of the amazing capabilities of neural networks applying unsupervised learning is their ability to find hidden patterns which even experts may not have any clue about. In this chapter, we're going to explore this fascinating feature through a practical application to find customer and product clusters provided in transactions database. We'll go through a review on unsupervised learning and the clustering task. To demonstrate this application, the reader will be provided with a practical example on customer profiling and it's implementation in Java. The topics of this chapter are:

  • Clustering tasks
  • Cluster analysis
  • Cluster evaluation
  • Applied unsupervised learning
  • Radial basis functions neural network
  • Kohonen ...

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