O'Reilly logo

Definitive Business Plan, Second Edition, The by Richard Stutely

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Collecting information

I have always been amazed that many people seem unable to collect market information and market intelligence. This must be due to mental blocks rather than any real difficulty. The job is actually surprisingly easy. Be aware though that fears and stumbling blocks can exist and give suitable guidance when you delegate the collection of information.

Market intelligence gathering is wider than market research. Given the difficulties that it can cause and its importance, it is worth running through some sources. The task begins at home.

Look in your own files

Start by taking a look at your own customer files and you will see that you already have a great deal of information about your customers – and therefore about your existing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required