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Definitive Business Plan, Second Edition, The by Richard Stutely

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What readers of the plan will look for

Assuming that you know who is going to receive your plan, your first challenge is ensuring that it is read. This is why the presentation and executive summary have to be good. It is highly unlikely that anyone will read the plan from cover to cover between you giving it to them and the next time that you meet – no matter how much time separates the two events.

Internal plans

You can be reasonably confident that plans for use within a closed organization will be given some attention. You can also be fairly certain that they will not be read in their entirety. The best that you can hope for is that readers will grasp some good points from the plan before the next meeting in the boardroom or in the chief executive's ...

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