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Definitive Business Plan, Second Edition, The by Richard Stutely

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Introduction to the First Edition

“Everyone knew what Walt wanted. Everyone had objectives. Both were com municated all the way down the line. The management layer was flat and responsibilities were clearly defined. We had a good self-image and the company ran well.”

Does this quote from a former Walt Disney executive apply to your business? It could do. It contains two important ideas. The subliminal message is that Walt had to know what he wanted before it could be communicated. Knowing what you want is what business planning is all about. It is fundamental to business success. The other important suggestion is that when you know what you want you have a useful management tool to help you run a successful business.

Back to Walt. He had two ...

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